Shanghai west bund art centre used to be an airplane factory, and currently used as a huge gallery holding more and more international art fairs. Our site is a new construction with supplementary function adjacent to the south part with independent access. The display of art exhibits should also be adjusted according to the space. In this way we should co-work with curator and artists very closely during the whole process of the design.

 “TURN THE PAGE” is the theme of exhibition named by the curator BROWNIE. It is aiming at evoking people’s inner cognition of “word” and experience and expression of “sense”, and creating people’s own content through interactive design. Since the exhibition emphases experience and interaction, we put forward the strategy based on the existing space, which is to enhance the feeling of “corridor”. Thus the whole space is cut vertically to 3 zones according to column system, which gives people various feeling when they are walking through. New zones ensure the node spaces for exhibits display. In the same time together with the curator we came up with the idea of “point, line, plane, volume” as the concept to unify the exhibition.

To link zones together, a continuous line is inserted through out the whole corridor from entrance to exit as a clue of visiting route. Each zone has its program and theme.

Zone 1 as the largest one, includes 3 exhibits, a brand coffee vender and a temporary office. Point and plane are the theme. In order to enhance the space we hung 0.8m diameter balls with various height, and chose the furniture accordingly. One of the balls is the exhibit, which invite people to touch, and “words” will emerge gradually when it detects body temperature. Another exhibit is a long table sized 1m by 12m, with the theme of plane. This table also serves for people in coffee break. It can detect people’s approaching, and shows shadow of “words” on table surface. Atelier suasua designed this installation. To keep the installation with ordinary table looking when it is not activated, we tried various material, also tested sensors and lights to ensure the stability pf interaction. The uncertainty during the mock up process is also an interesting part of interactive design.

Zone 2 is a black-out space which is wrapped completely with light absorbing cloth. The whole zone as an individual exhibit designed by machinist is a multi-media interactive installation named Darkroom-Galaxy. To enhance the stereo feeling of projection, we installed several translucent screens, which allows people to walk inside them simulating the feeling of be in the galaxy. The psychedelic projection occupies the whole space to emphasis the theme of volume.

Zone 3 is the museum shop. Because of the width limitation, we used walls for goods display as much as possible. The continuous line turns to a cashier counter next to the exit and extends towards the outside.

Thanks to the teamwork with people from various fields with professional skills, we renovated the space with high unity and rearranged it more suitable for exhibition. So the interactive experience became more vivid and stereoscopic.